“From a teenage fisherman to Highcliffe’s trusted fishmonger.
The sea has been my life since I was 16. What began with local angling competitions — and even appearances in UK fishing magazines — soon grew into a full-time career as a commercial fisherman.
In 2010, I launched Russell’s Plaice to give local families the kind of seafood I’d always wanted for my own table — fresh, local, and caught with care. Every fish we sell has a story, and I’m proud to share it with you.
Behind every catch is a small, dedicated crew — bringing the sea straight to Highcliffe.”
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Behind Every Catch
Our Trusted Deck Hand
IAN
“From hauling nets to icing the day’s catch, Ian makes sure nothing slips through the cracks.”
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THE FIRST MATE
KAYLEIGH
“Always at Russell’s side as his partner, Kayleigh keeps the wheels turning — from helping on the boats and filleting the catch to making deliveries. She’s always on hand to ensure everything runs smoothly on shore.”
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The Cod father
ALAN
"Russell's father and a guiding hand behind the business, always ready with wisdom (and a few fish tales)."