A: Join us every Saturday in Highcliffe starting at 7:00 AM! Join us live on Facebook as Russell presents his latest catch for all to enjoy! 

Russell is a full-time commercial fisherman.

He began selling his catch with just a simple table and a set of scales outside the old fruit and veg shop. Recognising the strong customer loyalty we developed, we made the decision to establish a lasting presence and relocated to the historic ice cream shop. 

We aim to raise awareness about the origins of food and the processes involved in its handling. Preserving age-old traditions is a core value that we hold dear. We ensure that our customers enjoy the finest seafood, meticulously sourced and handled with the utmost care! 

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A: Fishing our local waters, we bring in a wide variety of species including: Dover Sole, Bream, Bass, Cod, Plaice, Brill, Turbot, Red Mullet, Skate, Crab, Lobster, Scallops, Clams, and so much more, depending on the season.

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 A: As soon as our catch comes aboard, it’s boxed and iced immediately. We always carry plenty of ice on our boats and transport everything in a temperature-controlled vehicle, so there’s no spoilage or temperature changes. 

Our boats are required to undergo inspection and receive certification from the local authority.

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A: Fresh fish should have clear, bright eyes, vibrant red gills, moist shiny skin, and firm flesh. Above all, it should smell like the sea.

We guarantee this quality by taking short inshore trips, icing our catch immediately, and handling every catch with care.

Some species, like salmon, cannot be caught commercially in England - so when customers request it, we source it from trusted suppliers.

Fun Fact: Commercial fishermen are not allowed to catch salmon or sea trout.

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A: No

Our catch is landed for our shop on Fridays and occasionally in the early hours of Saturday morning. 

Throughout the week, our catch is sold to restaurants and or transported to the markets for auction.

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